For Immediate Release:  August 27, 2012

Echelon to use Strava to challenge its participants

Echelon Gran Fondo, adding to Palo Alto and Hood River Fondos with Strava Segment Challenges

North American gran fondo operator, Echelon Gran Fondo, announced it will use Strava.com to challenge its participants at its two fall gran fondos in PaloAlto, CA and Hood River, OR. 

"Both of our segments are about 4 miles long with an average gradient of 7% and will be well marked on course." said Echelon's event director, Michael Sexton. "What is so cool about Strava is that it does matter when you get to the climb, so long has you have a free Strava account and a Garmin, an iPhone or an Android device, you will be measured in the challenge"

The two challenges are the Hood River 7 Mile Road Hill Climb Strava Segment Challenge and the
                                                      Palo Alto Kings Mountain Strava Segment Challenge

HowStrava works

Strava uses GPS recording to track your riding and running.  With this data, it allows you to dig into your own personal performance, compare with fellow cyclists on different timed 'segments' of the ride, and share your activity with friends and family.  You can record your GPS through Strava's free Andriod or iPhone applications, or through Garmin watches and cycling computers.  For more information, further detail is provided on www.strava.com.  

Echelon will provide laptops at the finish line for participants wanting to immediately download times off of their Garmin devices. Users of iphones and Androids that run Strava apps are automatically downloaded through the cloud. It is that simple.